Scott Edelman
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Maybe I’m not meant to own a Cadillac

Posted by: Scott    Tags:  cars    Posted date:  January 15, 2012  |  No comment


Irene and I have owned four Cadillacs over the last couple of decades—all bought used, of course, since we are definitely not, and probably never will be, the kind of people who could afford to buy one new. But are we the kind of people meant to own a Cadillac at all?

According to an anecdote in the February 2012 issue of Fast Company, maybe not.

Veda Partalo, who works for the ad agency in charge of Cadillac’s makeover, had this to say about what distinguishes Cadillac owners from the owners of other luxury cars:

I needed to know what makes a man choose Cadillac over BMW or Lexus. So I travelled to nice restaurants around Chicago, Detroit, L.A., and New York. I interviewed the valets, those pimply 18-year-olds. What makes car owners different? They dress and tip the same. It’s in how they react when the valet scratches their car. I heard consistent stories: Lexus owners don’t say anything and immediately call the police and insurance company. BMW owners scream at him—”I’ll have your job!” That sort of thing. But Cadillac owners pat him on the back, say, “It’s gonna be all right, kid; we’ll figure it out,” and then tip him anyway and drive off.

I don’t think I’m that guy.

Does this mean we need to sell our 2003 DeVille?

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