Scott Edelman
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©2025 Scott Edelman

In which I unmask myself as the writer of even more uncredited ’70s Marvel Comics promo copy

Posted by: Scott    Tags:  Brian Cronin, comics, Len Wein, Marvel Comics    Posted date:  January 30, 2019  |  4 Comments


Thanks to a query from the prolific comics historian Brian Cronin, it’s time to step forward as the author of yet another piece of uncredited Marvel Comics promotional copy from the ’70s. He reached out to ask who wrote the one-line blurbs which appeared for awhile underneath the artwork at the bottom of most comics pages —

— which made me realize that though over the years I’d confessed to being the writer behind the Bullpen Bulletins pages (save for Stan’s Soapbox), the copy which appeared on top of the splash pages, a set of 60 Marvel Slurpee cups, and other promotional materials, I’d yet to out myself as being the author behind that particular project.

I have no idea who wrote those one-liners before I arrived on the scene in the Bullpen, moving over from the British reprint department, but during much of my time there, I was responsible for creating those distracting slugs.

The only writer I remember creating their own was Tony Isabella. I have no idea after all this time whether that was because he was the one who wrote them before I did and handed over his assignment, and so perhaps felt more invested in their creation, or was simply protective of the promotion of the titles he scripted. We are talking about more than 40 years ago! But … I don’t remember anyone else handing in each month’s content like that.

I also don’t remember exactly how or when the task was handed over to me — I assume it had to have been Len Wein who gave me the assignment — but each month, I would interview the writers about what they had planned and create catchy write-ups with that information. And not (while we’re on the subject of stepping out from behind the mask) just for a single purpose. I also wrote up the news for F.O.O.M. (which I’ve already admitted) and cobbled together the Mighty Marvel Checklists, those half-page promos which appeared each week across the entire Marvel line.

Here are two I definitely wrote —

As to why I’m sure I wrote them — I scanned them just a few moments ago from the portfolio I used to carry to job interviews in the late ‘70s when I was trying to get a post-comics job. As to the precise comics in which they originally appeared, well … I’ll leave that to historians like Brian Cronin!

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