I heard back a little while ago from whoever runs the Pimsleur Approach Twitter feed in response to my contacting them about their company’s presumably unauthorized use of Isaac Asimov in its advertising.

Here’s what they had to say.

I’m happy to hear that the Good Doctor will be set free. Still waiting to hear back to my follow-up question asking what bizarre mix-up could have led to this happening in the first place, though—after all, Asimov didn’t get there on his own.