{"id":2237,"date":"2010-12-26T13:34:36","date_gmt":"2010-12-26T18:34:36","guid":{"rendered":"http:\/\/www.scottedelman.com\/?p=2237"},"modified":"2011-03-15T22:30:54","modified_gmt":"2011-03-16T02:30:54","slug":"three-intriguing-ads-from-the-1912-chicago-blue-book","status":"publish","type":"post","link":"https:\/\/www.scottedelman.com\/wordpress\/2010\/12\/26\/three-intriguing-ads-from-the-1912-chicago-blue-book\/","title":{"rendered":"Three intriguing ads from the 1912 Chicago Blue Book"},"content":{"rendered":"<p>One of the things I did on Christmas Eve was pull down my <a href=\"http:\/\/scottedelman.livejournal.com\/201052.html\">mother-in-law<\/a>&#8216;s copy of the 1912 Chicago Blue Book. She was born in Chicago, and remained there until she moved to Washington, DC in 1942 to help in the war effort  as a cartographer at Army Map Service, so many of her books and <a href=\"http:\/\/scottedelman.livejournal.com\/203013.html\">other memorabilia<\/a> are related to  Chicago.<\/p>\n<p>I love old advertisements, and the Blue Book was filled with hundreds of them. Here are a few of my favorites.<\/p>\n<p>Need a private detective, ladies? Then you should get in touch with Cora M. Strayer.<\/p>\n<p><a href=\"https:\/\/www.scottedelman.com\/wordpress\/wp-content\/uploads\/2011\/03\/CoraStrayer.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.scottedelman.com\/wordpress\/wp-content\/uploads\/2011\/03\/CoraStrayer-300x239.jpg\" alt=\"\" title=\"CoraStrayer\" width=\"300\" height=\"239\" class=\"aligncenter size-medium wp-image-2238\" srcset=\"https:\/\/www.scottedelman.com\/wordpress\/wp-content\/uploads\/2011\/03\/CoraStrayer-300x239.jpg 300w, https:\/\/www.scottedelman.com\/wordpress\/wp-content\/uploads\/2011\/03\/CoraStrayer.jpg 711w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>I nominate this milk product as the most unappetizing of 1912 (and 2010 as well): GERM-NO! Yum yum!<\/p>\n<p><a href=\"https:\/\/www.scottedelman.com\/wordpress\/wp-content\/uploads\/2011\/03\/PureMilk.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.scottedelman.com\/wordpress\/wp-content\/uploads\/2011\/03\/PureMilk-300x230.jpg\" alt=\"\" title=\"PureMilk\" width=\"300\" height=\"230\" class=\"aligncenter size-medium wp-image-2239\" srcset=\"https:\/\/www.scottedelman.com\/wordpress\/wp-content\/uploads\/2011\/03\/PureMilk-300x230.jpg 300w, https:\/\/www.scottedelman.com\/wordpress\/wp-content\/uploads\/2011\/03\/PureMilk.jpg 718w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>And I toss in this ad for a swimming school simply because I always find the <a href=\"http:\/\/scottedelman.livejournal.com\/201974.html\">old-timey  benign use of the swastika<\/a> intriguing.<\/p>\n<p><a href=\"https:\/\/www.scottedelman.com\/wordpress\/wp-content\/uploads\/2011\/03\/NorthSideNatatorium.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.scottedelman.com\/wordpress\/wp-content\/uploads\/2011\/03\/NorthSideNatatorium-300x233.jpg\" alt=\"\" title=\"NorthSideNatatorium\" width=\"300\" height=\"233\" class=\"aligncenter size-medium wp-image-2240\" srcset=\"https:\/\/www.scottedelman.com\/wordpress\/wp-content\/uploads\/2011\/03\/NorthSideNatatorium-300x233.jpg 300w, https:\/\/www.scottedelman.com\/wordpress\/wp-content\/uploads\/2011\/03\/NorthSideNatatorium.jpg 715w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Our current ads will surely look just as quaint 98 years from now. Wish I could be around to see them!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the things I did on Christmas Eve was pull down my mother-in-law&#8216;s copy of the 1912 Chicago Blue Book. She was born in Chicago, and remained there until she moved to Washington, DC in 1942 to help in the war effort as a cartographer at Army Map Service, so many of her books [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2237","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.scottedelman.com\/wordpress\/wp-json\/wp\/v2\/posts\/2237","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.scottedelman.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.scottedelman.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.scottedelman.com\/wordpress\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.scottedelman.com\/wordpress\/wp-json\/wp\/v2\/comments?post=2237"}],"version-history":[{"count":0,"href":"https:\/\/www.scottedelman.com\/wordpress\/wp-json\/wp\/v2\/posts\/2237\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.scottedelman.com\/wordpress\/wp-json\/wp\/v2\/media?parent=2237"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.scottedelman.com\/wordpress\/wp-json\/wp\/v2\/categories?post=2237"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.scottedelman.com\/wordpress\/wp-json\/wp\/v2\/tags?post=2237"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}