{"id":16751,"date":"2008-12-23T08:49:02","date_gmt":"2008-12-23T13:49:02","guid":{"rendered":"http:\/\/www.scottedelman.com\/?p=16751"},"modified":"2014-12-10T18:20:51","modified_gmt":"2014-12-10T23:20:51","slug":"national-buy-a-book-by-a-black-author-and-give-it-to-somebody-not-black-month","status":"publish","type":"post","link":"https:\/\/www.scottedelman.com\/wordpress\/2008\/12\/23\/national-buy-a-book-by-a-black-author-and-give-it-to-somebody-not-black-month\/","title":{"rendered":"National Buy a Book by a Black Author and Give It to Somebody Not Black Month"},"content":{"rendered":"<p>According to  <a href=\"http:\/\/www.washingtonpost.com\/wp-dyn\/content\/article\/2008\/12\/19\/AR2008121902624.html\" target=\"_blank\">Carleen Brice over at <i>The Washington Post<\/i><\/a>, December is National Buy a Book by a Black Author and Give It to Somebody Not Black Month.<\/p>\n<p>An interesting article, and an intriguing promotional strategy, which Brice describes as &#8220;this guerrilla marketing effort&#151;although sort of a stunt.&#8221; <\/p>\n<p>Unfortunately, <a href=\"http:\/\/www.washingtonpost.com\/wp-dyn\/content\/article\/2008\/12\/19\/AR2008121902624_Comments.html\" target=\"_blank\">the online commenting got ugly<\/a>. But I guess I shouldn&#8217;t be surprised.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to Carleen Brice over at The Washington Post, December is National Buy a Book by a Black Author and Give It to Somebody Not Black Month. An interesting article, and an intriguing promotional strategy, which Brice describes as &#8220;this guerrilla marketing effort&#151;although sort of a stunt.&#8221; Unfortunately, the online commenting got ugly. But I [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-16751","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.scottedelman.com\/wordpress\/wp-json\/wp\/v2\/posts\/16751","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.scottedelman.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.scottedelman.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.scottedelman.com\/wordpress\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.scottedelman.com\/wordpress\/wp-json\/wp\/v2\/comments?post=16751"}],"version-history":[{"count":1,"href":"https:\/\/www.scottedelman.com\/wordpress\/wp-json\/wp\/v2\/posts\/16751\/revisions"}],"predecessor-version":[{"id":16752,"href":"https:\/\/www.scottedelman.com\/wordpress\/wp-json\/wp\/v2\/posts\/16751\/revisions\/16752"}],"wp:attachment":[{"href":"https:\/\/www.scottedelman.com\/wordpress\/wp-json\/wp\/v2\/media?parent=16751"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.scottedelman.com\/wordpress\/wp-json\/wp\/v2\/categories?post=16751"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.scottedelman.com\/wordpress\/wp-json\/wp\/v2\/tags?post=16751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}