{"id":16686,"date":"2014-12-10T14:23:05","date_gmt":"2014-12-10T19:23:05","guid":{"rendered":"http:\/\/www.scottedelman.com\/?p=16686"},"modified":"2014-12-10T14:28:21","modified_gmt":"2014-12-10T19:28:21","slug":"comic-book-ad-you-never-see-any-more","status":"publish","type":"post","link":"https:\/\/www.scottedelman.com\/wordpress\/2014\/12\/10\/comic-book-ad-you-never-see-any-more\/","title":{"rendered":"We were so much older then, we&#8217;re younger than that now"},"content":{"rendered":"<p>When I was a kid, ads in comic books were all Sea Monkeys and X-Ray Specs and P. F. Flyers, which says a lot about who the target market was considered to be at the time. But a couple of decades before that, the ads in comics were aimed at an audience a little bit older.<\/p>\n<p>Check out the inside front cover from the <a href=\"http:\/\/comicbookplus.com\/?dlid=39401\">December 1945 issue of <em>Airboy Comics<\/em><\/a>. Doesn&#8217;t seem as if the same readers who&#8217;d want to order 200 plastic World War II soldiers would need insurance  paying $1,000 in the event of &#8220;accidental loss of life, limbs, or entire sight.&#8221;<\/p>\n<p><a href=\"https:\/\/www.scottedelman.com\/wordpress\/wp-content\/uploads\/2014\/12\/AirboyComicsAdDec1945.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.scottedelman.com\/wordpress\/wp-content\/uploads\/2014\/12\/AirboyComicsAdDec1945-211x300.jpg\" alt=\"AirboyComicsAdDec1945\" width=\"211\" height=\"300\" class=\"aligncenter size-medium wp-image-16687\" srcset=\"https:\/\/www.scottedelman.com\/wordpress\/wp-content\/uploads\/2014\/12\/AirboyComicsAdDec1945-211x300.jpg 211w, https:\/\/www.scottedelman.com\/wordpress\/wp-content\/uploads\/2014\/12\/AirboyComicsAdDec1945-720x1024.jpg 720w, https:\/\/www.scottedelman.com\/wordpress\/wp-content\/uploads\/2014\/12\/AirboyComicsAdDec1945.jpg 975w\" sizes=\"auto, (max-width: 211px) 100vw, 211px\" \/><\/a><\/p>\n<p>But maybe that&#8217;s just me &#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When I was a kid, ads in comic books were all Sea Monkeys and X-Ray Specs and P. F. Flyers, which says a lot about who the target market was considered to be at the time. But a couple of decades before that, the ads in comics were aimed at an audience a little bit [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[18],"class_list":["post-16686","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-comics"],"_links":{"self":[{"href":"https:\/\/www.scottedelman.com\/wordpress\/wp-json\/wp\/v2\/posts\/16686","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.scottedelman.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.scottedelman.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.scottedelman.com\/wordpress\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.scottedelman.com\/wordpress\/wp-json\/wp\/v2\/comments?post=16686"}],"version-history":[{"count":5,"href":"https:\/\/www.scottedelman.com\/wordpress\/wp-json\/wp\/v2\/posts\/16686\/revisions"}],"predecessor-version":[{"id":16724,"href":"https:\/\/www.scottedelman.com\/wordpress\/wp-json\/wp\/v2\/posts\/16686\/revisions\/16724"}],"wp:attachment":[{"href":"https:\/\/www.scottedelman.com\/wordpress\/wp-json\/wp\/v2\/media?parent=16686"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.scottedelman.com\/wordpress\/wp-json\/wp\/v2\/categories?post=16686"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.scottedelman.com\/wordpress\/wp-json\/wp\/v2\/tags?post=16686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}