{"id":16073,"date":"2014-10-09T23:38:29","date_gmt":"2014-10-10T03:38:29","guid":{"rendered":"http:\/\/www.scottedelman.com\/?p=16073"},"modified":"2014-10-09T23:38:29","modified_gmt":"2014-10-10T03:38:29","slug":"serendipity-delivers-that-james-beard-tv-commercial-i-was-hungering-for","status":"publish","type":"post","link":"https:\/\/www.scottedelman.com\/wordpress\/2014\/10\/09\/serendipity-delivers-that-james-beard-tv-commercial-i-was-hungering-for\/","title":{"rendered":"Serendipity delivers that James Beard TV commercial I was hungering for"},"content":{"rendered":"<p>Wasn&#8217;t it just three days ago that  <a href=\"http:\/\/www.scottedelman.com\/2014\/10\/06\/hungering-for-james-beards-classic-heckers-flour-commercial\/\">I bemoaned the absence<\/a> of any online video or photos from James Beard&#8217;s famous TV commercial for Heckers flour? Well, it might not have existed then, but it exists now.<\/p>\n<p>That&#8217;s because  Elizabeth Federici and Kathleen Squires have launched a Kickstarter campaign to raise funds for their documentary <em>America&#8217;s First Foodie: The Incredible Life of James Beard<\/em>, and their fundraising video includes footage from that ad, starting at :31 below.<\/p>\n<p><iframe loading=\"lazy\" width=\"480\" height=\"360\" src=\"https:\/\/www.kickstarter.com\/projects\/606779084\/americas-first-foodie-the-incredible-life-of-james\/widget\/video.html\" frameborder=\"0\" scrolling=\"no\"> <\/iframe><\/p>\n<p>You might ask, why is Beard holding a bag of Ceresota flour there, when the other day I showed you a screen grab of him holding a bag of Heckers flour? Turns out it&#8217;s a regional thing, and according the the <a href=\"http:\/\/heckersceresota.com\/faq.html\">Heckers\/Ceresota FAQ<\/a>&#8212;<\/p>\n<blockquote><p>Heckers Flour is sold in upstate New Jersey, New York and the New England states.  Ceresota is sold in Illinois, Indiana, Iowa, lower New Jersey, greater Philadelphia and Wisconsin.\n<\/p><\/blockquote>\n<p>&#8212;so two different commercials must have been shot for the same company.<\/p>\n<p>Whether Beard pitched for Ceresota or Heckers, what matters is&#8212;this is a worthy Kickstarter campaign. And for the next 28 days, you can <a href=\"https:\/\/www.kickstarter.com\/projects\/606779084\/americas-first-foodie-the-incredible-life-of-james\"> donate  here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wasn&#8217;t it just three days ago that I bemoaned the absence of any online video or photos from James Beard&#8217;s famous TV commercial for Heckers flour? Well, it might not have existed then, but it exists now. That&#8217;s because Elizabeth Federici and Kathleen Squires have launched a Kickstarter campaign to raise funds for their documentary [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[49,541],"class_list":["post-16073","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-food","tag-james-beard"],"_links":{"self":[{"href":"https:\/\/www.scottedelman.com\/wordpress\/wp-json\/wp\/v2\/posts\/16073","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.scottedelman.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.scottedelman.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.scottedelman.com\/wordpress\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.scottedelman.com\/wordpress\/wp-json\/wp\/v2\/comments?post=16073"}],"version-history":[{"count":5,"href":"https:\/\/www.scottedelman.com\/wordpress\/wp-json\/wp\/v2\/posts\/16073\/revisions"}],"predecessor-version":[{"id":16085,"href":"https:\/\/www.scottedelman.com\/wordpress\/wp-json\/wp\/v2\/posts\/16073\/revisions\/16085"}],"wp:attachment":[{"href":"https:\/\/www.scottedelman.com\/wordpress\/wp-json\/wp\/v2\/media?parent=16073"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.scottedelman.com\/wordpress\/wp-json\/wp\/v2\/categories?post=16073"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.scottedelman.com\/wordpress\/wp-json\/wp\/v2\/tags?post=16073"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}