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Jules Verne says we should drink cocaine in wine ad from 1898

Posted by: Scott    Tags:  Jules Verne, old magazines, science fiction    Posted date:  March 18, 2011  |  No comment


Last night, looking to rest my brain after a heavily wired day, I pulled out my bound volume of the July-October 1898 issues of Frank Leslie’s Popular Monthly. About as far as you could get from science fiction, right? You’d think so. But mixed in with articles on “The Irish People at Home” and “The Jews of the United States” was an advertisement in which Jules Verne tells us that “Vin Mariani prolongs life, it is wonderful.”

And the father of science fiction isn’t the only notable to urge us to take a sip of “the popular tonic” that is proclaimed to be “nourishing, strengthening, refreshing.” Also recommending the drink are the man who exonerated Dreyfuss (Emile Zola), the author of The Three Musketeers (Alexandre Dumas), the composer of “Ave Maria” (Charles Gounod), and the designer of the Statue of Liberty (Bartholdi)!

Why, so amazing is this beverage that it’s recommended “For Overworked Men, Delicate Women, Sickly Children.”

Since I’d never heard of this miracle elixir before, I decided to learn a bit about Vin Mariani, which turned out to have been created in 1863 and (as I should have expected) was “made from Bordeaux wine treated with coca leaves.”

In fact, at first it contained 6 milligrams of cocaine per fluid ounce of wine, but when exported to the U.S., that was raised to 7.2 milligrams per ounce.

No wonder it is “recommended by all who try it”!

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