Looking through a copy of the October 1944 issue of Action Comics, what attracted my attention wasn’t wasn’t any of the, well, action comics, but rather the ad below, which appeared on the back cover.

The fact that we were promised a “recipe on every wrapper” makes me think that Baby Ruth candy bars were once a baking staple, but could that really be? This is the first I’ve ever heard of it.

And how many recipes could there possibly be? Other than using them in those cookies the sailor seems so thrilled to be biting into, I can’t think of many other uses for them.

Besides—what’s he doing taking cookies from a strange woman anyway? Wasn’t he paying attention to all those WWII ads for venereal disease? He should have known better!