Today was supposed to have been Steve Gerber’s 62nd birthday. In a just world, he’d still be with us. In a just world, when Steve was still alive, he would have participated financially in the success of Howard the Duck, instead of having to engage in legal battles which proved expensive and exhausting.

Sure, all most people remember now is the punch line that the Howard the Duck film became, but remember, too, there was a valid reason the film got made in the first place. Long before the film, the character had been a genuine hit. So on Steve’s birthday that might have been, should have been, let’s take a look back at a happier time—the moment Marvel Comics seemed to recognize exactly what it had on its hands.

There’s plenty of interesting info in this memo, but the two items of note today, the two things which would have thrilled Steve, are a note (on the first page) that “Howard the Duck will go to a monthly frequency, effective #9, December,” and a request (on the second page) to “Please schedule a new $1.50 special, (Treasury size) entitled HOWARD THE DUCK #1, 1976, 80 pages.”

Steve must have been thrilled that his creation had done so well in the marketplace that it went monthly and spawned a treasury edition.

Unfortunately, that joy wouldn’t last. A bitter battle was still to come.

But spare a thought for Steve on his birthday today anyway, OK?