As I returned to my room after a full day wandering a sensory environment that made the wildest Las Vegas casino seem calm, I discovered that Fox, to promote the new J. J. Abrams series Fringe, had fenced off the parking lot just across the street from my hotel, and filled it … with cows!

I don’t know how effective an inducement it will be to get viewers to turn into a show that’s hoping to be the next X-Files, but I can assure you that if the previous eight hours had been about sight and sound, this promotion definitely added the sense of smell to the mix.