Scott Edelman
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A Valentine’s Day gift you shouldn’t be giving

Posted by: Scott    Tags:  ad, comics    Posted date:  February 13, 2015  |  No comment


I always wince at those old-style comedians who joke about how much they hate their spouses and would rather be anywhere than with them. That “take my wife … please” kind of comedy has always rubbed me the wrong way, in part because I believe that if you really do have problems with your partner, it should stay between the two of you until it’s either solved or not. Mend it or end it, just don’t joke about it to me.

But it also bothers me because I think the reason some guys talk about their relationships that way—and this is sadder—is they’re afraid to make themselves seem vulnerable and weak by admitting, yes, they do love another person, and so instead joke about “the old ball and chain.”

JailJamas

Which is why I didn’t find the product advertised on the inside front cover of Top Love Stories #14 (1953) to be either funny or romantic. And yet the manufacturer thought it was both!

Jail-Jamas—with “genuine prison stripes” and a card that says “lose all hope ye who enter here”—are advertised as “romantic” and “sure to make a hit with love birds who have gone down the road to matrimony.”

For those who are slightly embarrassed that they’re in love, and so feel a need to mock that genuine emotion … perhaps. But for the rest of us, including the young women who probably made up most of the readers of that romance comic book … I don’t think so.

Not romantic. Not romantic at all.





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