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How I tried to celebrate my birthday at the #1 restaurant in the world

Posted by: Scott    Tags:  food, Noma    Posted date:  January 12, 2015  |  1 Comment


So late last night—or early this morning, depending on how you keep track of these things—I attempted to book a table at Noma. With a milestone birthday coming in March, I figured, what better place to celebrate then at the Copenhagen restaurant that’s currently considered the best restaurant in the world? And since you might want to eat there someday, I thought I should share how it all went down.

Reservations for the date in question began at 10:00 a.m. Central European Time, which translates to 4:00 a.m. Eastern Standard Time, so I set an alarm for 3:45 a.m.—two alarms, actually, because I activated a Fitbit silent one to vibrate on my wrist in case the main alarm failed—and slept for a few hours before waking, stumbling downstairs, and being confronted by this pre-booking countdown screen.

NomaPreQueue

I had no idea how many others around the globe were staring at something similar, but found out, once 10:00 a.m. Central European Time rolled around, that there were at least 1,449 of them—because I was number 1,450, with an estimated wait time of more than an hour. And there were equally as many behind me in the queue, because when I decided to try logging in using my iPhone, I was assigned a number greater than 3,000.

NomaQueue1

And then the wait began.

Half an hour in, and I was number 942 in the queue.

NomaQueue2

But I did far more in the middle of the night than merely watch the numbers dwindle. I also bantered, thanks to the results of a search of “Noma” on Twitter, with others who were on the same hunt, though none of them seemed to be searching to match a specific birthday. We encouraged each other as our turns grew closer and the tension mounted.

But I also spotted a few who bailed out upon seeing the number of people ahead of them, such as this person, whose identity I’ve masked.

NomaTweet

I hoped there would be many more like that, Out of my way!

An hour in, and I was number 482 in the queue …

NomaQueue3

It looked as if I’d have around another half an hour to wait, which I filled with additional bantering, drooling over the menu Noma is currently serving during its Tokyo pop-up, and watching Chef RenĂ© Redzepi tell the story of his restaurant.

Yes, I know. I shouldn’t have been torturing myself like that, because it would only make a failure to snag a table all the more painful. But I couldn’t help myself!

Then, at an hour and 28 minutes, I was in! (And there’ll be no screen grab of the calendar with which I was presented, because there were only 10 minutes allotted for me to find a table, so I had no time to think about such things.)

Sadly, after all that … no tables remained for my birthday. Or, it seemed, for any other date that month or the following month.

Ah, well. I knew it wouldn’t be easy to book a table at the #1 restaurant in the world, one which only seats 45 diners. Still, I found the attempt bizarrely entertaining, especially with that continual connection to other similar seekers.

I added my name to the wait list, as recommended, but since I have no idea how many potential customers are ahead of me there, or of how many ever graduate from that status to become actual customers, my assumption is that a Noma celebration won’t play out for me this year. Some other year, perhaps.

So … where should I celebrate in 2015?

Hmmmm …





Comment for How I tried to celebrate my birthday at the #1 restaurant in the world


Suemee

Wow you are truely lucky. I only wish to have that luck. We have been wishing to done at noma for so long and have even traveled to Copenhagen. We are here for 2 more meals and have been unlucky at hearing back from the waitlist so far. Every meal we’ve have had been great however our main reason for being here is to go to noma which seems unlikely now. Hopefully one day we will have the opportunity to come back and dine there as well. We are frequently in Tokyo so we hope he will have another pop up soon.



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