When I was a kid, ads in comic books were all Sea Monkeys and X-Ray Specs and P. F. Flyers, which says a lot about who the target market was considered to be at the time. But a couple of decades before that, the ads in comics were aimed at an audience a little bit older.

Check out the inside front cover from the December 1945 issue of Airboy Comics. Doesn’t seem as if the same readers who’d want to order 200 plastic World War II soldiers would need insurance paying $1,000 in the event of “accidental loss of life, limbs, or entire sight.”

But maybe that’s just me …