Wasn’t it just three days ago that I bemoaned the absence of any online video or photos from James Beard’s famous TV commercial for Heckers flour? Well, it might not have existed then, but it exists now.

That’s because Elizabeth Federici and Kathleen Squires have launched a Kickstarter campaign to raise funds for their documentary America’s First Foodie: The Incredible Life of James Beard, and their fundraising video includes footage from that ad, starting at :31 below.

You might ask, why is Beard holding a bag of Ceresota flour there, when the other day I showed you a screen grab of him holding a bag of Heckers flour? Turns out it’s a regional thing, and according the the Heckers/Ceresota FAQ—

Heckers Flour is sold in upstate New Jersey, New York and the New England states. Ceresota is sold in Illinois, Indiana, Iowa, lower New Jersey, greater Philadelphia and Wisconsin.

—so two different commercials must have been shot for the same company.

Whether Beard pitched for Ceresota or Heckers, what matters is—this is a worthy Kickstarter campaign. And for the next 28 days, you can donate here.