Woodstock: A New Look, due out in October from Writers’ Collective and authors Gregory Walter and Lisa Grant, is being promoted with a contest which the publisher is promoting as “sure to be one of the most talked about marketing events of the year.”

Their promotion is called “Find the Great American Tush.”

See that butt above? If it belonged to you, and you can come up with the documentation to prove it, you could win $5,000!

While it’s a cute idea (I’ll leave it to others to decide whether it’s a cute butt), and while it will be interesting to see whether anyone ‘fesses up, when we look back at this year from the vantage point of 2009, will this concept really be in the running for “marketing event of the year?”

First let’s see whether anyone else pays attention to it except for me.