Check out this full-page advertisement for Silver Patron tequila which appears in the new (July 2008) issue of Esquire magazine.

It’s one in the company’s current series of ads which raises issues worthy of debate (i.e., a day at the beach vs. all day in bed, rich vs. happy, one more hand vs. quit while you’re ahead, etc.), only to posit that the quality of its own product is beyond debate.

Note that the ad references science fiction, mysteries, historicals, and so on. Amazing, none of the genres are being dissed.

At least, I don’t think they are.